Amaltea helped to grow this small fashion brand from scratch to a promising international position of reference in vintage fashion. We did everything (less the clothes!), started with the website, the set up of an Etsy store, designed
the creatives, created synergies with significative vintage fashion influencers, photographers, stylists and models that helped to expand the brand worldwide in a record-breaking timeframe.
The logo, website and accompanying art were created after immersing ourselves in a heavy flow of 1920s, 1930s, 1940s inspiration to try to catch the look and feel of that era.
Due to the small company's low budget we had to get creative with our display banners to attract the maximum possible engagement and click-troughs. The brand became soon well-known within this specific audience getting a considerable
organic growth due to the word-of-mouth.
Worldwide collaborations with stand-out photographers, models, influencers helped La Vie en Swing to get the attention it needed to increase sales rapidly. Then, the quality of their creations made the rest.